Frequently asked questions
Answers to Popular Questions
What is a Hashtag (#)?
A hashtag is a word or phrase preceded by the # symbol (for example, #TravelTips or #AIinDesign).
In social media, hashtags serve as labels that organize content and make it easier for users to find posts on the same topic. When you click or search a hashtag, the platform shows you all public posts that include that tag.
Here’s how it works in practice:
On Instagram, hashtags help increase visibility — posts with relevant tags appear in hashtag searches.
On X (formerly Twitter), hashtags group conversations and trends (e.g.,
#COP30for climate discussions).On LinkedIn, they work for topic discovery (e.g.,
#DigitalMarketingor#Leadership)
What is a "@" sign in social media?
The “@” symbol (pronounced “at”) on social media is used to mention, tag, or address a specific user or account.
Here’s how it works and what it means in different contexts:
Mentions / Tags:
When you type “@username” in a post or comment, it creates a link to that person’s profile and notifies them that they’ve been mentioned.Example: “Great design by @DesignKF!” → This notifies the user DesignKF and links to their profile.
User Handles:
The “@” also forms part of a user’s handle or username, which identifies them uniquely on the platform.Example: On X (formerly Twitter), Instagram, or TikTok, you might see handles like @Nike, @NASA, or @elonmusk.
Replies / Conversations:
Using “@” in a reply helps direct a message to a specific user within a public conversation.Example: “@John thanks for the info!” → This reply addresses John directly.
Branding / Attribution:
Brands and creators often use “@” to credit others or collaborate publicly.Example: “Shot by @JaneDoePhoto” gives credit to the photographer.
What is an AI?
An AI (Artificial Intelligence) is a computer system or software that can perform tasks that normally require human intelligence.
These tasks include:
Understanding language (e.g., translating, summarizing, chatting)
Recognizing patterns (e.g., identifying faces or objects in images)
Learning from data (e.g., improving performance over time)
Making decisions (e.g., recommending movies or optimizing delivery routes)
What is the meaning of SEO?
SEO stands for Search Engine Optimization.
It is the process of improving a website so that it appears higher in the organic (non-paid) results of search engines like Google, Bing, or Yahoo.
In simple terms, SEO helps your website become more visible to people who are searching for topics, products, or services related to what you offer.
The main goals of SEO:
Increase visibility — make your site appear near the top of search results.
Drive organic traffic — attract more visitors without paying for ads.
Improve user experience — ensure your site loads fast, is easy to use, and has quality content.
What is the meaning of AIO?
“AIO” is shorthand for AI Optimization or AI Operator—someone who designs, refines, or manages AI-driven workflows, prompts, or automation systems. This is newer usage, mostly in AI marketing and prompt engineering circles.
What is UX & UI design?
UX is shorthand for “User Experience,” while UI is shorthand of “user interface” design. The are two related but distinct areas in digital product design. They often overlap but focus on different parts of the user experience.
- Example of UX design: When designing a food delivery app, UX designers decide how users find restaurants, add food to the cart, and check out smoothly — without confusion or frustration.
- Example of UI design: In that same food delivery app, UI designers choose the button colors, font styles, and animations that make the interface look clean and intuitive.
How They Work Together
You can think of it like building a house:
UX design = the blueprint and structure (how rooms connect, how people move inside).
UI design = the interior decoration (colors, furniture, lighting).
What is the meaning of ROI?
ROI means Return on Investment. In simple terms, it shows how much profit or benefit you get compared to what you spent.
What makes JAMBO BRAINBOX different from other agencies?
Our edge lies in our creative intelligence — blending innovation, technology, and strategic thinking. We focus on long-term growth, transparency, and measurable impact rather than short-term hype.
Do you offer customized packages?
Absolutely! We tailor every package to suit your business goals, budget, and industry. Whether you need a one-time campaign or a full digital marketing retainer, we’ve got you covered.
Do you work with clients outside [your region/country]?
Yes, we collaborate with brands locally and internationally. Our digital-first approach allows us to manage campaigns and communication seamlessly, wherever you are.
How do we get started?
It’s simple! Reach out via our contact form or schedule a free consultation call. Our team will assess your needs and recommend the best digital marketing strategy for your business.
Who are your typical clients?
We work with startups, small and medium-sized businesses, and established brands across the tourism industry — including Tour Companies (DMC), Hospitality (Hotels, Lodges & Tented Camps), Travel Agencies, and others.